Monday, April 1, 2013

Should I Add a Web Application To My Website?


The short answer: definitely!

Let's face it, the goal of any website is to attract and keep visitors. Web applications help you do both by providing useful tools (especially custom one-of-a-kind tools) that your visitors will use over and over again. While many of these applications are offered by large companies with an in-house IT staff, it's the small companies that need them most. Having a unique web tool can increase exposure for your business which is what small/mid-size businesses need.

Say you own a small marketing firm. What type of web application would you use? Of course spending time evaluating your customers is critical to determining their needs. A marketing company may want to allow users to design (using templates and stock images) marketing materials online (brochures, mailers, etc), create a newsletter application that pulls names and addresses from an existing company database, or even allow customers to search for competitors in their geographical region. The options depend upon your customer's needs.

While there are a myriad of "off the shelf" web applications you can install on your website, these applications are certainly not unique. Your company could be one of thousands that have purchased the exact application. And it's probable that others are promoting their website more effectively than you are, so that web application rests in suspended animation somewhere, long forgotten by the world (and eventually you). This is where custom web applications come into play. It is the custom applications that make your company really stand out from the crowd. It is the one-of-a-kind application that will keep people coming back to your website. The application that has been fine tuned to your specific audience will always yield better results than a canned application.

Ask yourself, "Do I want to fit in with the crowd or do I really want stand out?" When you decide to transform your website from a hole in the web into which you toss hosting money every month to a true beast of burden that pulls its weight within the company call TSI Applications. We are experts at creating custom and complex web applications and we will NEVER resell or reuse applications built for our customers.

TSI Applications will help you find that perfect application to complement your website. The first step to a website transformation is talking to one of our sales agents who can help put you on the right path.

You will never know how many customers you could lose by waiting another day.

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