What’s the secret to maintaining long term relationships
with clients? I can’t speak for other industries but when it comes to web application
development there are three: be available, be available and most importantly, be
available. I believe that the reason we have been able to maintain relationships
with our clients for over 12 years (so far) is because we are always there. It
doesn’t matter if it’s the middle of the night or the middle of the day. If it’s
important enough for the client to pick up the phone and call you it’s
important enough for you to answer. We don’t have the luxury of determining
what is important; the client does. Being there when the “you-know-what” hits
the fan is critical to building trust. When the client calls in a panic your
calm voice on the other end of the phone should immediately reassure him that the
problem has a solution and the team will start fixing it right now. And yes,
even if it’s two in the morning.
Your client needs to think of you in two ways. First he/she should
be thoroughly convinced that you consistently develop solid well built
applications. And second, he/she needs
to always have the assurance that you’ll be available.
Let’s face it, application bugs happen. Any developer who
tells you that there will never be issues with an application is simply not
being honest. In the web application development world we have a myriad of
client browser and security configurations that could cause issues with the functioning
of an application. There could be intermittent availability of a remote
database that requires shifting to a back-up server. Unforeseeable things
happen. When that happens it’s important
that you’re at the desk with the team day or night.
If your web application development company is not answering
every call every time you should consider looking elsewhere. If e-mails take 24
hours for a reply you should consider looking elsewhere. TSI Applications is
there for our clients, day or night. Give us a call to see how we can earn your
trust and let us build your business some incredible web applications to help draw
potential customers.
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